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Guide abordant la communication globale, la communication interne comme outil de motivation, les relations avec la presse et la communication externe comme reflet de l'entreprise. Traite des techniques de communication utilisées : la communication économique et financière, le logo et le système d'identité visuelle, l'audiovisuel d'entreprise, le sponsoring et le mécénat.

Communication in organizations --- Corporations --- Communication dans les organisations --- Entreprises --- Public relations --- Relations publiques --- Communication in management --- Communication dans l'entreprise --- 658.315 --- 659 --- AA / International- internationaal --- 005.57 --- bedrijfscommunicatie (zakelijke communicatie) --- office management --- secretariaat --- Communicatie binnen het bedrijf. Bedrijfskrant. --- Reclame - Public relations. --- Communicatie --- communication --- GESTION DE LA COMMUNICATION (GESTION D'ENTREPRISE) --- PUBLICITE/INFORMATION, RELATIONS PUBLIQUES, COMMUNICATION (ECONOMIE D ENTREPRISE) --- IDENTITE DE L'ENTREPRISE (GESTION D'ENTREPRISE) --- THÉORIE DE LA COMMUNICATION (SOCIOLOGIE) --- MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT) --- KOMMUNIKATIONSMANAGEMENT (UNTERNEHMENSFUEHRUNG) --- COMMUNICATION MANAGEMENT (BUSINESS MANAGEMENT) --- ADVERTISING, PUBLICITY, PUBLIC RELATIONS --- WERBUNG, INFORMATIONSWESEN, OEFFENTLICHKEITSARBEIT --- CORPORATE IDENTITY (BUSINESS MANAGEMENT) --- UNTERNEHMENSLEITBILDER (UNTERNEHMENSFUEHRUNG) --- KOMMUNIKATIONSTHEORIE (SOZIOLOGIE) --- COMMUNICATION THEORY (SOCIOLOGY) --- TEXTBOOKS (DOCUMENT TYPE) --- LEHRBÜCHER (DOKUMENTENTYP) --- entreprise --- GESTION DE LA COMMUNICATION (GESTION D'ENTREPRISE). --- PUBLICITE/INFORMATION, RELATIONS PUBLIQUES, COMMUNICATION (ECONOMIE D ENTREPRISE). --- IDENTITE DE L'ENTREPRISE (GESTION D'ENTREPRISE). --- THÉORIE DE LA COMMUNICATION (SOCIOLOGIE). --- MANUELS POUR L'ENSEIGNEMENT (TYPE DE DOCUMENT). --- KOMMUNIKATIONSMANAGEMENT (UNTERNEHMENSFUEHRUNG). --- COMMUNICATION MANAGEMENT (BUSINESS MANAGEMENT). --- ADVERTISING, PUBLICITY, PUBLIC RELATIONS. --- WERBUNG, INFORMATIONSWESEN, OEFFENTLICHKEITSARBEIT. --- CORPORATE IDENTITY (BUSINESS MANAGEMENT). --- UNTERNEHMENSLEITBILDER (UNTERNEHMENSFUEHRUNG). --- KOMMUNIKATIONSTHEORIE (SOZIOLOGIE). --- COMMUNICATION THEORY (SOCIOLOGY). --- TEXTBOOKS (DOCUMENT TYPE). --- LEHRBÜCHER (DOKUMENTENTYP). --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Communication --- Communicatie binnen het bedrijf. Bedrijfskrant --- Reclame - Public relations --- Communication dans l'entreprise - Guides, manuels, etc. --- Entreprises - Relations publiques - Guides, manuels, etc.

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The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?

Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Periodicals. --- Marketing. --- 658.8 --- 659 --- #ETEW:TSCAT --- #A70265 --- #TS:KTEW --- #BA02332 --- ABB9012 --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -658.8005 --- Electronic information resources --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing - Periodicals. --- Economie politique --- Konsumgütermarketing --- Verbrauchsgütermarketing

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90-004-9

Books --- History. --- Book industries and trade --- History --- Book history --- book history --- #KVHA:Boekwezen --- 655.3 --- Boeken ; geschiedenis --- 09 <035> --- 09 <035> Handschriften. Oude en merkwaardige drukken. Curiosa--Grote handboeken. Compendia --- Handschriften. Oude en merkwaardige drukken. Curiosa--Grote handboeken. Compendia --- Grafische industrie ; het drukken van boeken, boekbinden --- #A0411G --- Geschiedenis --- Boeken --- Boekdrukkunst --- Boek --- Onderwijs --- Industrie --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Voorlichting --- Reclame --- Spionage --- Opvoeding --- Pedagogiek --- Statistische gegevens --- Sport --- Communicatietheorie --- 050 --- boek geschiedenis --- bibliotheekwezen --- bibliothéconomie --- Book industries and trade - History --- 766.11(091) --- Grafische industrie en ontwerp ; drager ; papier & boek ; geschiedenis (overzicht)

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Het boek behandelt elke juridisch relevante fase in de cyclus van elektronische handel. Eerst wordt er ingegaan op de juridische aandachtspunten bij het opzetten van een online handel, zoals de registratie van een domeinnaam, het deponeren van een merk en het sluiten van contracten met dienstverleners voor bijvoorbeeld hosting en ontwikkeling van de website. Ook wordt er meer in detail ingegaan op een specifiek ICT-contract, namelijk het cloudcomputingcontract.Vervolgens behandelen de auteurs de juridische vragen rond het uitbaten van een elektronische handelszaak, van het online bestelproces tot het elektronisch betalen en de facturatie. Vanzelfsprekend wordt de nodige aandacht besteed aan online reclame en de verwerking van persoonsgegevens.Er wordt tevens ingegaan op de fiscale aandachtspunten rond elektronische handel. Zowel directe als indirecte belastingvragen komen aan bod. In een laatste deel wordt er ten slotte stilgestaan bij de problematiek van mogelijke geschillen en aansprakelijkheidsclaims, waarbij aandacht wordt besteed aan toepasselijk recht en de trend van online geschillenbeslechting. Ten slotte werpen de auteurs alvast een blik in de toekomst met de nakende regulering van artificiële intelligentie.

Commercial law --- Computer. Automation --- cloud computing --- handelsrecht --- internet --- intellectueel eigendomsrecht --- e-commerce --- Belgium --- BPB2106 --- 150 Economisch recht en handelsrecht --- internetadres --- provider --- facturering --- reclame --- eerbiediging van het privé-leven --- belasting --- aansprakelijkheidsvordering --- kártérítés iránti kereset --- civil liability proceedings --- постапка за утврдување граѓанска одговорност --- skadeståndstalan --- byla dėl civilinės atsakomybės --- vahingonkorvausmenettely --- kahju hüvitamise nõude menetlus --- tiesvedība civiltiesiskās atbildības lietā --- αγωγή αποζημίωσης --- imeachtaí dliteanais shibhialta --- tožba na ugotovitev civilne odgovornosti --- powództwo w sprawie odpowiedzialności --- претенция за обезвреда --- ação de responsabilidade civil --- acción por responsabilidad --- çështje për përgjegjësinë civile --- тужба за утврђивање грађанскоправне одговорности --- Haftungsklage --- proċedimenti dwar responsabilità ċivili --- erstatningssager --- procedură de stabilire a răspunderii civile --- tužba za utvrđivanje građanskopravne odgovornosti --- azione per accertamento della responsabilità --- action en responsabilité --- konanie o občianskoprávnu zodpovednosť --- žaloba na občanskoprávní odpovědnost --- барање за надомест на штета --- kahju hüvitamise hagi --- vahingonkorvausta koskeva kanne --- prasība par kaitējuma atlīdzināšanu --- azione per risarcimento --- tužba za naknadu štete --- Schadensersatzklage --- kártérítési kereset --- pretendim për dëmshpërblim --- prasība atlīdzināt zaudējumus --- тужба за надомест на штета --- реална штета --- polgári jogi felelősség megállapítása iránti kereset --- prasība par zaudējumu atlīdzināšanu --- action en dommages et intérêts --- загубена добивка --- plângere pentru daune --- постапка за надомест на штета --- nárok na náhradu škody --- acção de responsabilidade civil --- acțiune civilă pentru recuperarea unui prejudiciu --- acción por daños y perjuicios --- skadeståndsanspråk --- vordering tot schadevergoeding --- odštetni zahtjev --- kahju hüvitamise nõue --- žaloba o odškodnenie --- αγωγή αναγνώρισης ευθύνης --- квалификувана штета --- action for damages --- барање оштета --- vahingonkorvausvaatimus --- claim for damages --- ieškinys dėl nuostolių atlyginimo --- skatt --- tatim --- данок --- cáin --- porez --- nodoklis --- данък --- imposta (tassa) --- mokestis --- tax --- daň --- imposto --- impozit --- φόρος --- порез --- impuesto --- taxxa --- skat --- podatek --- vero --- Steuer --- adó --- maks --- impôt --- davek --- apmokestinimo norma --- Abgabe --- даночна стапка --- skattesats --- aliquota d'imposizione --- јавна давачка --- miera zdanenia --- maksumäär --- taxa fiscal --- tipo de gravamen --- verokanta --- az adózás mértéke --- porezna stopa --- gravamen fiscal --- finansiel ordning --- taxe fiscale --- maksustamismäär --- Steuersatz --- daňová sazba --- оданочување --- taxa de imposição --- fiskal avgift --- beskatningsprocent --- tasa --- taux d'imposition --- adómérték --- cotă de impozitare --- sadzba dane --- tasso d'imposizione --- φορολογικά τέλη --- Steuerschuld --- míra zdanění --- φορολογικός συντελεστής --- canone fiscale --- belastingtarief --- contribución --- rate of taxation --- fiscale retributie --- shkallë e tatimit --- illeték --- imposta --- belastingschijf --- tarifa impositiva --- veroprosentti --- tipo impositivo --- nodokļa likme --- imposizione fiscale --- járulék --- shkallë tatimore --- tax rate --- taxă fiscală --- mokesčio norma --- tributo --- privatumo apsauga --- beskyttelse af privatlivet --- varstvo zasebnosti --- eraelu puutumatuse kaitse --- Schutz der Privatsphäre --- заштита на приватноста --- protezione della vita privata --- заштита приватности --- ochrana soukromí --- proteção da vida privada --- protection of privacy --- privatlivets helgd --- privātās dzīves aizsardzība --- protección de la vida privada --- προστασία της ιδιωτικής ζωής --- a magánélet védelme --- ochrana súkromia --- prawo do prywatności --- неприкосновеност на частен живот --- yksityisyyden suoja --- mbrojtja e jetës private --- zaštita privatnosti --- protezzjoni tal-privatezza --- cosaint príobháideachais --- protection de la vie privée --- protecția vieții private --- Recht auf Respektierung der Privatsphäre --- тајност на писмата --- teisė į privatumą --- diritto della vita privata --- derecho a la intimidad --- tutela della vita privata --- a magán- és családi élet tiszteletben tartásához való jog --- právo na súkromie --- ochrana soukromého a rodinného života --- recht op privacy --- δικαίωμα σεβασμού της ιδιωτικής ζωής --- dreptul la respectatrea viații private --- õigus eraelu puutumatusele --- ret til privatliv --- right to privacy --- rätt till privatliv --- direito ao respeito da vida privada --- tiesības uz privāto dzīvi --- pravo na privatnost --- oikeus yksityisyyteen --- e drejtë për jetë private --- интегритет на личноста --- право на приватност --- právo na soukromí --- protecção da vida privada --- recht op privé-leven --- droit au respect de la vie privée --- derecho al honor --- rispetto della vita privata --- reklám --- reklamar --- reklame --- διαφήμιση --- publicité --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- invoicing --- fatturazione --- fakturácia --- fakturiranje --- laskutus --- facturation --- τιμολόγηση --- facturare --- фактурисање --- фактуриране --- faktura --- arveldus --- Fakturierung --- sąskaitos faktūros pateikimas --- fakturace --- sonrascadh --- izstavljanje računov --- fakturering --- faturim --- фактурирање --- faktūrrēķina izrakstīšana --- facturación --- faturação --- számlázás --- fatturar --- faktuurarve --- räkning --- факторинг --- faktorings --- fatura --- affacturage --- Rechnung --- fattura --- factura --- faturë --- Factoring --- Ausfertigung einer Rechnung --- faktoring --- претфактура --- faktuur --- facture --- fakturování --- factură --- κατάρτιση τιμολογίου --- faktúra --- провизорна фактура --- factoring --- lasku --- sąskaitos faktūros išdavimas --- испостављање рачуна --- gestión de cobros --- invoice --- профактура --- descuento de facturas --- faktooring --- faktūrrēķins --- arve --- arvemüük --- Rechnungsausstellung --- számla kiállítása --- sąskaita faktūra --- facturação --- factuur --- давалац приступа на интернет --- dostawca usług internetowych --- soláthraí rochtana Idirlín --- furnizor de servicii Internet --- fornecedor de acesso --- internetudbyder --- ofrues i shërbimit të internetit --- fornitore di accesso a Internet --- poskytovatel internetových služeb --- Internetleverantör --- davatelj pristupa internetu --- Internet access provider --- ponudnik dostopa do interneta --- Интернет доставчик --- Interneti-ühenduse pakkuja --- internetszolgáltató --- Internet-palveluiden tarjoaja --- poskytovateľ prístupu na internet --- interneto prieigos teikėjas --- давател на пристап до интернет --- proveedor de acceso --- interneta piekļuves sniedzējs --- fornitur tal-aċċess għall-internet --- παροχέας πρόσβασης --- fournisseur d'accès --- Internet-Provider --- ISP --- teikėjas --- ofrues interneti --- ofrues shërbimi interneti --- interneto paslaugų teikėjas --- Internet-Zugangsanbieter --- paslaugų teikėjas --- service provider --- poskytovatel přístupu na internet --- interneto teikėjas --- ofrues --- piekļuves sniedzējs --- Interneti-teenuse pakkuja --- internet service provider --- interneta pakalpojumu sniedzējs --- furnizor de Internet --- access provider --- ofrues aksesi --- Internet-Dienstanbieter --- Provider --- pakalpojumu sniedzējs --- провајдер приступа ан интернет --- internet provider --- ofrues shërbimi --- aanbieder --- szolgáltató --- prieigos teikėjas --- Интернет адрес --- endereço internet --- adresse internet --- internetcím --- internetska adresa --- indirizz tal-websajt --- Internetadress --- internetová adresa --- adresë interneti --- dirección de Internet --- interneta adrese --- indirizzo Internet --- internetadresse --- seoladh Idirlín --- διεύθυνση στο Διαδίκτυο --- Internet-osoite --- interneto adresas --- интернетска адреса --- Internetadresse --- adres internetowy --- adrese internet --- Interneti-aadress --- internetni naslov --- Internet address --- domeeninimi --- adres sieciowy --- interneta vietnes nosaukums --- URL-aadress --- domänadress --- nome del sito Internet --- sitio de Internet --- emërtim i domainit të internetit --- internetno domensko ime --- ονομασία δικτυακής θέσης --- webbadress --- adresse URL --- adresse Web --- web address --- web-adresse --- internet-domænenavn --- онлајн адреса --- Internet domain name --- endereço URL --- URL --- adres van de website --- domeinnaam voor internet --- indirizzo web --- URL-osoite --- www-osoite --- domænenavn --- tinklavietės adresas --- διεύθυνση URL --- webová adresa --- tīkla adrese --- indirizz tas-sajt --- nazwa domeny internetowej --- endereço web --- УРЛ --- URL-adresse --- internetové spojenie --- веб-адреса --- webadresse --- interneta vietne --- internetové spojení --- интернетски домен --- nombre de dominio de Internet --- διεύθυνση στο web --- nom de domaine internet --- página de Internet --- webcím --- indirizzo URL --- Globālā tīmekļa vietne --- nacionalna domena --- онлајн страница --- web adresa --- interneto domeno adresas --- Internet-aluetunnus --- URL-adress --- internetska domena --- spletni naslov --- netadresse --- nome de domínio internet --- veebiaadress --- BPB2106. --- E-books --- Commerce électronique --- Contrats électroniques --- Droit public économique --- Droit commercial --- Consommateurs --- Protection --- Belgique --- Electronic commerce --- Electronic data interchange